Andreas Melvær

LADG (ladge) or London Advertising & Design Group is a LinkedIn group and a Blog.

The Linked In group contains many talented people from top London agencies such as Glue, Dare, AKQA, Agency.com, Digit, Sapient and DLKW where most of Ladg’s contributors has worked at some point. On LinkedIn we  now have over 400 members from the design industry. We encourage anyone to contribute to the blog, we believe the more people contribute the better the blog will be.

I founded LADG in June 2008 as a blog where my colleagues and I could share and promote interesting pieces of design or other things we appreciate online. The blogs popularity has grown immensely over the last three months and we average at over a 100 unique readers a day.

http://ladg.wordpress.com/

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Football Your Way, the Euro 2008 campaign site by Burger King.

Many football fans are becoming increasingly frustrated about the state of the beautiful game. Things like over paid players, wags, refs, agents and so on, the very same people also happen to be a key target group for Burger King. So we decided that siding with these people and providing a forum where they can rant and banter about key issues surrounding football today would be the best way of getting a shoe in. Burger king also wanted to give away vouchers and nice prises like expensive trips and TVs. A viral with some scantily clad women was also provided to drive traffic. (I had nothing to do with the viral).

So I was tasked with coming up with a design for this football extravaganza. I wanted people to not be too dragged down by the rather augmental content of the site so I created a summer/football world with a light hearted Flash game on top which allows you to kick a football at all the things that a presumably wrong with the game. It is a shame it is no longer live, as with many of these campaign sites that have a limited life, they often get taken down to early as more and more people are getting engaged. However the client was happy with the tens of thousands vouchers downloaded and the new email addresses for their newsletter.

Tags: Burge King, Football Your Way
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Logo and web-page design for the online design magazine Eye Petrol.

Eye Petrol is : “an online user generated magazine that wants to show off your designs.
we want to see what you like, what makes you tick…”. It is being set up by the guys at Creative Pool it aims to be a online somewhat user generated magazine that you can download as a PDF. Is it not yet live, but there is an ongoing competition to design their logo and web-page. So when I had a bit of downtime at work I did a little bit of work and sent it of. I chose to design the page with it being a Wordpress template in mind. I played around with different saturated colours creating what in my mind is a young, current and trendy look and feel. I don’t know if it has won, but i know that it will be featured in the magazine when it eventually comes out.

I wrote an article on the subject on the LADG blog. I might have been a touch grumpy when I wrote that article, lets hope they forgive me.

Tags: Competition, Design, Eye Petrol
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Integrated digital and print campaign for one of Britain’s biggest baks Halifax

This is a campaign i designed for Halifax while working at DLKW in London. I created the campaign ’sticker’ logo which was used on all of the press and poster work as-well as the online advertising and micro-site. At the heart of the campaign was all the silly things students do to save money. A viral was created (which I had nothing at all to do with) to be hosted on the micro-site and drive traffic. The viral depicted Andy a student who turns himself into a mouse to save money on rent a live in a cage in his mates flat. I adopted this mouse to ‘power’ the micro-site.

I created a suite of banners based on different concepts which all end in tragedy. There is the girl who shrinks herself to the size of a pencil but ends up drowning in a tin of beans. There was also Andy the mouse being eaten by the cat, but this was a bit to much for the client so we went for the safe option of turning a boy into a muse experiment.

The campaign did extraordinary well and got an average of XXXXX hits a day, resulting in many new young customers for Halifax.

Tags: Banking, Halifax, Mouse, Student
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